{"id":64290,"date":"2022-07-12T19:27:19","date_gmt":"2022-07-12T19:27:19","guid":{"rendered":"https:\/\/transformation.gov.jm\/cmplaybook\/?page_id=64290"},"modified":"2022-10-31T16:12:16","modified_gmt":"2022-10-31T16:12:16","slug":"user-experience-design","status":"publish","type":"page","link":"https:\/\/transformation.gov.jm\/cmplaybook\/user-experience-design\/","title":{"rendered":"Chapter 2 &#8211; User experience design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"64290\" class=\"elementor elementor-64290\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16e06dc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16e06dc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52f03392\" data-id=\"52f03392\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9fcfe9 elementor-widget elementor-widget-heading\" data-id=\"c9fcfe9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">2.5. User experience design\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5276170 elementor-widget elementor-widget-text-editor\" data-id=\"5276170\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The purpose of Experience Design (ExD) is to create the conditions through which the project delivers seamless interactions with stakeholders throughout the project life cycle. It also helps to:<\/p>\n<ul>\n  <li>  Develop profiles and scenarios to create personas and experience maps\n  <\/li>\n  <li>Apply appropriate techniques to improve solutions\/processes and identify possible improvements\n  <\/li>\n  <li>Design the \u2018Moments that Matter\u2019 experience for more effective change interventions\n  <\/li>\n  <li>Develop ExD report to shape future change interventions. <\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2564db7\" data-id=\"2564db7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c6723 elementor-widget elementor-widget-image\" data-id=\"25c6723\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"409\" src=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/26.jpg\" class=\"attachment-full size-full wp-image-65149\" alt=\"\" srcset=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/26.jpg 541w, https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/26-300x227.jpg 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8887bf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8887bf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5fdbb8\" data-id=\"e5fdbb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-617c381 elementor-widget elementor-widget-spacer\" data-id=\"617c381\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f3f6ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55f3f6ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da7925\" data-id=\"da7925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1946ff4a elementor-widget elementor-widget-image\" data-id=\"1946ff4a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"55\" src=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/actionstep.jpg\" class=\"attachment-full size-full wp-image-65669\" alt=\"\" srcset=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/actionstep.jpg 939w, https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/actionstep-300x18.jpg 300w, https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/actionstep-768x45.jpg 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39e9f01a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39e9f01a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4b42d658\" data-id=\"4b42d658\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-263df58a elementor-widget elementor-widget-image\" data-id=\"263df58a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"82\" src=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/checkboard.jpg\" class=\"attachment-large size-large wp-image-65670\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2e893bbf\" data-id=\"2e893bbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33976132 elementor-widget elementor-widget-text-editor\" data-id=\"33976132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>1.Review the examples.<\/p><p>2.Use the template as a guide<\/p><p>3.Develop personas and experience maps<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1b7e3af4\" data-id=\"1b7e3af4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5a3fae6\" data-id=\"5a3fae6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc683f0 elementor-widget elementor-widget-image\" data-id=\"2fc683f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/transformation.gov.jm\/cmplaybook\/chapter-3\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/next.jpg\" class=\"attachment-large size-large wp-image-65671\" alt=\"\" srcset=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/next.jpg 84w, https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/next-80x80.jpg 80w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ec8915 elementor-widget elementor-widget-text-editor\" data-id=\"48ec8915\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a href=\"https:\/\/transformation.gov.jm\/cmplaybook\/chapter-3\/\">Next:<\/a><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2.5. User experience design The purpose of Experience Design (ExD) is to create the conditions through which the project delivers <span>&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":64217,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-64290","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/pages\/64290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/comments?post=64290"}],"version-history":[{"count":24,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/pages\/64290\/revisions"}],"predecessor-version":[{"id":66163,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/pages\/64290\/revisions\/66163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/media\/64217"}],"wp:attachment":[{"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/media?parent=64290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}