{"id":64288,"date":"2022-07-12T19:26:29","date_gmt":"2022-07-12T19:26:29","guid":{"rendered":"https:\/\/transformation.gov.jm\/cmplaybook\/?page_id=64288"},"modified":"2022-10-31T16:10:39","modified_gmt":"2022-10-31T16:10:39","slug":"communication-and-engagement","status":"publish","type":"page","link":"https:\/\/transformation.gov.jm\/cmplaybook\/communication-and-engagement\/","title":{"rendered":"Chapter 2 &#8211; Communication and engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"64288\" class=\"elementor elementor-64288\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e100cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e100cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-158f269b\" data-id=\"158f269b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e91c6d3 elementor-widget elementor-widget-heading\" data-id=\"5e91c6d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">2.4. Communication and engagement\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c084a8e elementor-widget elementor-widget-text-editor\" data-id=\"2c084a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Through communication and engagement activities, projects create awareness of the change; communicating the vision and case for change and the likely impact on the way the organisation needs to operate in the future.<\/p><p>This activity ensures that the right messages are delivered at the right time to the right people, taking them on the journey from unaware to aware and from buy-in to commitment.\u00a0 Activities include:<\/p><p>Identifying and understanding the starting point for communication and engagement activities<\/p><ul><li>Preparing a communication strategy and plan with tailored interventions and activities to:<ul><li>Develop a holistic approach and defined key messages to maintain consistency throughout the project lifecycle<\/li><li>Proactively distribute critical information in a logical manner to targeted audiences to prevent confusion<\/li><li>Incorporate \u201cWhat\u2019s in it for me\u201d as defined from the stakeholder assessment in messages so they are relevant and meaningful<\/li><\/ul><\/li><li>Leveraging diverse communication methods (i.e., videos, one-on-ones, town halls, social media) to maintain employee engagement<\/li><li>Tracking and monitoring reactions and buy-in across the programme or project lifecycle and updating the approach to focus on what works.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-508dfd2b\" data-id=\"508dfd2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69f84360 elementor-widget elementor-widget-image\" data-id=\"69f84360\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"380\" src=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/24.jpg\" class=\"attachment-full size-full wp-image-65150\" alt=\"\" srcset=\"https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/24.jpg 516w, https:\/\/transformation.gov.jm\/cmplaybook\/wp-content\/uploads\/2022\/09\/24-300x221.jpg 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4444b944 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4444b944\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a834ec\" data-id=\"5a834ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c7201d0 elementor-widget elementor-widget-spacer\" data-id=\"4c7201d0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c4bcd37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c4bcd37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-558dec40\" data-id=\"558dec40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8464ed elementor-widget elementor-widget-heading\" data-id=\"4c8464ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.4.1. Communication and engagement \u2013 the process\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a178d10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a178d10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1c58c1c4\" data-id=\"1c58c1c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461a892c elementor-widget elementor-widget-heading\" data-id=\"461a892c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Understand your communication and engagement needs <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17440367 elementor-widget elementor-widget-text-editor\" data-id=\"17440367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Understand the vision and goals of the project<\/li><li>Analyse communication channels and make recommendations to feed into the communication plan<\/li><li>Determine the guiding principles for communication and engagement for the program to feed into the communication strategy and plan<\/li><li>Draft the key messages, leveraging the purpose, vision, case for change and other workstream inputs<\/li><li>Create and agree on a visual identity: leverage the GOJ | MDA or project brand identity.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60700200\" data-id=\"60700200\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1090b7b3 elementor-widget elementor-widget-heading\" data-id=\"1090b7b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Create a communication plan<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa5a89 elementor-widget elementor-widget-text-editor\" data-id=\"7fa5a89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Analyse the stakeholders, communication channels by running a \u201ccommunication planning,\u201d workshop<br \/><br \/><b>The workshop session<\/b><\/p><ol><li>Identify the audience and communication objectives<\/li><li>Define the timing, frequency and method of deploying key messages to target stakeholder groups in a logical order<\/li><li>Explore diverse communication methods (i.e. videos, town halls, etc.) to increase engagement levels throughout the programme, project, or initiative<\/li><li>Validate the plan with programme or project leads and sponsors to ensure alignment with overall programme or project timelines and objectives. Create communication synergies, leveraging existing venues or channels wherever possible to avoid information overload<\/li><li>Include the communication plan in the overall change plan so key activities are captured.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-683a8761\" data-id=\"683a8761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fabf9e elementor-widget elementor-widget-heading\" data-id=\"6fabf9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Implement, monitor, and review communication effectiveness<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20dab2 elementor-widget elementor-widget-text-editor\" data-id=\"c20dab2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From the workshop output:<\/p><ul><li>Deliver programme or project communication and engagement activities in keeping with the plan<\/li><li>Evaluate on an on-going basis to inform future communication and engagement activities and to refresh the plan based on what\u2019s working<\/li><li>The communication and engagement strategy and plan is a working document and this document and its supporting materials will need to be reviewed and updated as the dynamics of the project or programme communication needs change.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c067992 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c067992\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e8edbb\" data-id=\"79e8edbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ed4f91 elementor-widget elementor-widget-spacer\" data-id=\"43ed4f91\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2.4. Communication and engagement Through communication and engagement activities, projects create awareness of the change; communicating the vision and case <span>&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":64217,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-64288","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/pages\/64288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/comments?post=64288"}],"version-history":[{"count":12,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/pages\/64288\/revisions"}],"predecessor-version":[{"id":66150,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/pages\/64288\/revisions\/66150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/media\/64217"}],"wp:attachment":[{"href":"https:\/\/transformation.gov.jm\/cmplaybook\/wp-json\/wp\/v2\/media?parent=64288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}