Chapter 2 – User experience design

The purpose of Experience Design (ExD) is to create the conditions through which the project delivers seamless interactions with stakeholders throughout the project life cycle. It also helps to:

• Develop profiles and scenarios to create personas and experience maps
• Apply appropriate techniques to improve solutions/processes and identify possible improvements
• Design the ‘Moments that Matter’ experience for more effective change interventions
• Develop ExD report to shape future change interventions.