Creating a vision and case for change, communicates the “why”, describes the benefits as a result of change and shows the value of the project.
Explaining the case for change puts the change into words that are meaningful and relevant to employees affected by the programme, project or initiative. It also helps to:
Establish the reasons the GOJ should take on the project
Keep the programme, project or initiative focused on the drivers for the change and the benefits that it is trying to achieve
Align stakeholders on a common and consistent path forward
Gain buy-in, acceptance, and commitment for the initiative from all stakeholders, including executive leadership, project leadership and management, and public sector employees.
At the end of this step in the change process, the project will have clarity on what needs to change and why.
1.2 Case for change ‒ the process
1. Identify the purpose
Analyse the business case, benefits and change drivers
Explore employee and leadership perspectives to understand how the programme, project or initiative will help the MDAs to realise the change agenda
Conduct a Purpose Workshop with select stakeholders to develop the programme’s or project’s “why” story, aligned to the strategy or business case.
2. Define the vision
Analyse the business case, benefits and/or change drivers to better support your “Vision and Case for change,” workshop:
Set the stage by explaining why the proposed changes are needed
Articulate what will change and who will be impacted
Describe how you will implement the proposed changes and the expected timing of the changes
Highlight the benefits that are expected as a result of the changes (business case)
List the consequences of delaying these changes
State your future vision.
3. Develop the case for change and vision statement
From the workshop output:
Develop a compelling future state vision and case for change narrative
Use the following guide as you write the vision and case for change statements for your programme, project or initiative
Make it simple — find the core of your transformation
Make it unexpected — grab people’s attention by surprising them
Make it memorable — make sure it can be grasped and remembered later
Make it credible — give an idea of believability
Make it relatable — help people see the importance of it
Make it tell the story of change — empower people to use it through narrative
Use the template provided for examples of Case for change and writing a vision statement.